eCommerce & D2C Growth Advisor
Consumer brands, retailers, wholesalers and manufacturers grow faster with the right digital expertise supporting, guiding and advising them. I provide that expertise as an eCommerce & D2C Growth Advisor, Fractional eCommerce Director or Interim Managing Director, depending on what the business needs. My focus is the next phase of growth: building or scaling eCommerce operations, direct-to-consumer (D2C) channels, expanding marketplace exposure, and giving leadership teams a credible, experienced digital voice.
Consumer brands, retailers, wholesalers and manufacturers grow faster with the right digital expertise supporting them.
Who I work with
- £5m to £100m consumer brands, retailers, wholesalers and manufacturers
- Owner-led businesses post-founder transition
- PE-backed portfolio companies on growth or exit plans
- Boards and investors looking for a credible digital voice beside the executive team
How I work
- Advisory engagements, typically scoped by project or retained by the day
- Fractional eCommerce Director, two to four days a week alongside the existing team
- Interim Managing Director for businesses in transition or between permanent appointments
- Hands-on project delivery where that is what the business needs most
Recent Engagements
Leading UK Household Goods FMCG Distributor
eCommerce, D2C and marketplace growth advisor. Working alongside the leadership team to build the direct-to-consumer channel and expand marketplace exposure (Amazon, eBay, Temu, OnBuy) alongside the core wholesale business, protecting trade relationships while opening a new, higher-margin revenue line. Supporting revenue growth and operational strategy.
UK & EU Confectionery Distributor
eCommerce, D2C and marketplace growth advisor. Supporting the leadership team on digital channel strategy, marketplace positioning (Amazon, eBay, Temu) and D2C website development across UK and European markets.
North-West Flooring Retailer
Full-time Interim Executive Director and leadership of a privately-owned flooring retailer with a strong UK reputation for affordable, quality flooring to homes and businesses. Full P&L responsibility covering B2C sales and in-home operations, call-centre customer service, lead-generation digital marketing, IT systems, web development and process improvement.
Background
40 years in retail, 26 in eCommerce and 16 as CEO, Managing Director or Executive Director across SME and mid-market consumer businesses. Earlier corporate experience at Marks & Spencer, River Island and Shop Direct. Partner at Your Virtual Board and member of Freeman Clarke.
