Retail Strategy

Thought Leadership

Read our thoughts on a broad range of retail topics, including retail strategy, digital marketing, retail technology, eCommerce & retail blockchain. Retail Strategy covers a broad range of topics; retail operations, eCommerce, digital strategy, retail supply chain, digital payments and much more …

Conversion Rate Optimisation (CRO) : An Experts Guide

by Mark Taylor | Jul 20 | Retail Strategy

This Experts Guide to Conversion Rate Optimisation (CRO) is aimed at small business owners looking for tips to develop their CRO performance and convert visitors to customers.

Direct to Consumer Strategy D2C : An Experts Guide

by Mark Taylor | Feb 29 | Retail Strategy

Direct to Consumer Strategy – D2C – enables brands to bypass traditional retail distribution channels and go direct to customers, establishing themselves as the outright guardian of the consumer experience.

SME Guide to Technical SEO

by Mark Taylor | Feb 24 | Retail Strategy

This SME Guide to Technical SEO is aimed at SME business owners who want practical tips to develop their SEO performance. Technical SEO refers to the optimisation of web pages and servers to deliver the optimum crawling and indexing of a website.

Retail Brands Are Going Direct

by Mark Taylor | Jan 30 | Retail Strategy

Retail is changing, with brands now going direct and adopting DTC tactics that see retailers negatively impacted yet again.

Retail Blockchain Solutions

Retail Solutions is the home of blockchain solutions for the retail industry.

Blockchain technology was designed for digital transactions in a secure, transparent network of immutable ledgers. There are many companies using blockchain technology in creative ways to disrupt Retail.

We support retailers to identify real-world applications to solve their everyday problems utilising blockchain technology. We do this in two-ways, by providing advice and consultation on retail blockchain projects and through a comprehensive retail blockchain resource for Retailers.

Blockchain applications in a retail environment will deliver 4 main benefits; Reduced Costs, Faster Payments, Increased Transparency and Improved Security.

What is Blockchain?

A blockchain is a database that is shared across a network of computers (distributed ledger). Once a record has been validated, it’s added to the block (ledger), after which it cannot be changed. To ensure all the copies of the database are the same, the network nodes make constant checks to ensure they have the latest version of the blockchain.

Blockchain emphasis is placed on decentralised peer-to-peer transactions and are therefore not controlled by a single centralised entity. The database is completely transparent and retains a historic record of all transaction data. Blockchains are however secured by complex cryptography rules and are only accessed by public and private keys.

Blockchains have been used to underpin cryptocurrencies like Bitcoin but the technology far exceeds this original intention.