Retail Blog

Thought Leadership

Read our thoughts on a broad range of retail topics, including retail strategy, digital marketing, retail technology, eCommerce & retail blockchain.

Building Brand Awareness for Retail Blockchain Brands

by Mark Taylor | Jun 20 | Retail Blockchain

Selecting a well-crafted brand name can significantly impact brand perception and user engagement, vital for any retail business.

How to Use NFTs in Retail Supply Chain

by Mark Taylor | Jun 20 | Retail Blockchain

Ensuring product authenticity is of utmost importance in the retail landscape. Counterfeit goods not only damage a brand’s reputation but also compromise customer trust.

How to Use AI in Retail Supply Chain

by Mark Taylor | Mar 22 | Retail Strategy

Artificial Intelligence could be the solution to resolving many retail supply chain challenges saving money and making more accurate predictions.

Retail Guide to NFTs

by Mark Taylor | Jan 11 | Retail Blockchain

Whilst a lot of hype has been written about NFTs in Retail, they are simply digital assets [tokens] stored on a blockchain, that cannot be altered [non-fungible].

Retail Digital Signage Benefits

by Mark Taylor | Oct 16 | Retail Strategy

Digital eCommerce shopping is important but so are High St shops. Digital signage inside & outside retail stores brings the two channels closer together.

9 Tips to Deal with Expanding Digital Product Portfolio

by Vandana Singal | Oct 16 | Retail Strategy

Dealing with an expanding product portfolio need not be an arduous endeavour. An advanced framework of dynamic product data should help businesses deal with an increased number of products.

Conversion Rate Optimisation (CRO) : Beginners Guide

by Mark Taylor | Jul 20 | Retail Strategy

Beginners Guide to Conversion Rate Optimisation (CRO) is aimed at small business owners looking for tips to develop their CRO performance and convert visitors to customers.

Direct to Consumer Strategy D2C : An Experts Guide

by Mark Taylor | Feb 29 | Retail Strategy

Direct to Consumer Strategy – D2C – enables brands to bypass traditional retail distribution channels and go direct to customers, establishing themselves as the outright guardian of the consumer experience.

SME Guide to Technical SEO

by Mark Taylor | Feb 24 | Retail Strategy

This SME Guide to Technical SEO is aimed at SME business owners who want practical tips to develop their SEO performance. Technical SEO refers to the optimisation of web pages and servers to deliver the optimum crawling and indexing of a website.

Why Retail Brands Are Going Direct

by Mark Taylor | Jan 30 | Retail Strategy

Retail is changing, with brands now going direct and adopting DTC tactics that see retailers negatively impacted yet again.

Retail Blockchain Companies

by Mark Taylor | Jan 9 | Retail Blockchain

There are many retail companies using blockchain technology in creative ways to disrupt retail & eCommerce. This is a list of dedicated retail blockchain companies.

Blockchain Retail Supply Chain

by Mark Taylor | Oct 30 | Retail Blockchain

Whilst blockchain technology provides extensive benefits in the retail supply chain, the combined effect of distributed ledgers and complimentary applications like RFID and IoT, explodes the scale of opportunities beyond our immediate comprehension.

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Retail Blockchain Solutions

Retail Solutions is the home of blockchain solutions for the retail industry.

Blockchain technology was designed for digital transactions in a secure, transparent network of immutable ledgers. There are many companies using blockchain technology in creative ways to disrupt Retail.

We support retailers to identify real-world applications to solve their everyday problems utilising blockchain technology. We do this in two-ways, by providing advice and consultation on retail blockchain projects and through a comprehensive retail blockchain resource for Retailers.

Blockchain applications in a retail environment will deliver 4 main benefits; Reduced Costs, Faster Payments, Increased Transparency and Improved Security.

What is Blockchain?

A blockchain is a database that is shared across a network of computers (distributed ledger). Once a record has been validated, it’s added to the block (ledger), after which it cannot be changed. To ensure all the copies of the database are the same, the network nodes make constant checks to ensure they have the latest version of the blockchain.

Blockchain emphasis is placed on decentralised peer-to-peer transactions and are therefore not controlled by a single centralised entity. The database is completely transparent and retains a historic record of all transaction data. Blockchains are however secured by complex cryptography rules and are only accessed by public and private keys.

Blockchains have been used to underpin cryptocurrencies like Bitcoin but the technology far exceeds this original intention.

Retail Blockchain Advisor

Retail Solutions founder Mark Taylor, has extensive experience in Retail & eCommerce. His Retail Blockchain experience is more recent and what started as a mild curiosity is now a passion. As a Retail Blockchain Advisor, he is helping retail companies to explore blockchain technology in Retail. So if you are looking to reduce costs, see faster payments, increased transpareny and improved security, get in touch.

About Mark Taylor · Retail Blockchain Advisor