Retail BlogThought Leadership
Read our thoughts on a broad range of retail topics, including retail strategy, digital marketing, retail technology, eCommerce & retail blockchain.
Whilst a lot of hype has been written about NFTs in Retail, they are simply digital assets [tokens] stored on a blockchain, that cannot be altered [non-fungible].
Digital eCommerce shopping is important but so are High St shops. Digital signage inside & outside retail stores brings the two channels closer together.
Dealing with an expanding product portfolio need not be an arduous endeavour. An advanced framework of dynamic product data should help businesses deal with an increased number of products.
Beginners Guide to Conversion Rate Optimisation (CRO) is aimed at small business owners looking for tips to develop their CRO performance and convert visitors to customers.
Direct to Consumer Strategy – D2C – enables brands to bypass traditional retail distribution channels and go direct to customers, establishing themselves as the outright guardian of the consumer experience.
This SME Guide to Technical SEO is aimed at SME business owners who want practical tips to develop their SEO performance. Technical SEO refers to the optimisation of web pages and servers to deliver the optimum crawling and indexing of a website.
Retail is changing, with brands now going direct and adopting DTC tactics that see retailers negatively impacted yet again.
There are many retail companies using blockchain technology in creative ways to disrupt retail & eCommerce. This is a list of dedicated retail blockchain companies.
Whilst blockchain technology provides extensive benefits in the retail supply chain, the combined effect of distributed ledgers and complimentary applications like RFID and IoT, explodes the scale of opportunities beyond our immediate comprehension.
Blockchain eCommerce Marketplace will provide alternatives to Amazon, eBay and Alibaba, giving consumers & retailers a peer-to-peer marketplace.
Retail recruitment can be slow and cumbersome but using blockchain technology to recruit retail staff is faster, cheaper and more accurate.
Social Media in a Blockchain World enables users to regain control of personal data & privacy and facilitates Web 3.0 platforms to reward contributors.